An Augmented reality application was spotted yesterday in FUN CLUB booth in Zain City exhibition. A computer program reads a printed marker and generates an embedded 3D model (or any type of media) over that marker in compliance to its dimensions! Zain presented that technology as a “future-feature” of some services to introduced to the market in the not-so-far future.

Below is a video of the Zain City “Augmented Reality” application; I loved the part where they used the 3D model of Zain’s booth in the exhibition!! Enjoy…

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